Launched in 2017 under the name iShareDigital, Digit Matter in the early days was a blog about online marketing knowledge with the main focus on analytics and optimisation. The content was shared by Mr. Nguyen Xuan Son, a longtime digital marketer.

In that early time, one problem that most marketers encountered when implementing online advertising campaigns was how to measure the effectiveness. They were able to identify the campaign’s goals, but had difficulty evaluating the effectiveness of the campaign because of the lack of key measurement data and, more importantly, the proper methodology to interpret them into business goals that really mattered. iSharedigital blog was therefore created to resolve these problems by content curation with different articles that focus on every individual subjects of effective digital tracking methods.

In 2019, in the face of market demand for a comprehensive digital approach to advertising, marketing and business transformation, Digit Matter was officially founded, managed by Nguyen Xuan Son himself and advised by Nguyen Hai Minh, a familiar face in the Vietnamese marketing community, as mentor.

The goal of Digit Matter now is to build digital solutions for local businesses, to help businesses define a comprehensive digitalization strategy, digital infrastructure and execute plan on the right platforms. A new wave of digitalisation is coming to Vietnam, forcing companies to increase the competitiveness of their businesses in this transformative era where digital technology is an indispensable part of growth.

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Nguyễn Xuân Sơn

Founder & Managing Director



Nguyễn Hải Minh

Founding Partner & Lead Consultant